Contexte & Environnement
The Communication Manager ensures the development of comprehensive 360° communication campaigns according to the Marketing launch plan. He/She is the key contact between the advertising agency and the Brand.
He/She is responsible for the quality and efficiency of the execution, along with the coherence with the Brand’s image strategy.
He/She manages 2 Communication Coordinators.
Activities / Main responsibilities:
- AGENCY
Day to day management of the main Advertising agency and appointment of new secondary agencies if/when relevant.
- KEY VISUALS & COPY
Writing of sharp communication briefings together with the Marketing team
Production follow up of the 15 animation campaigns on every touch point (PR / store / CRM / digital / advertising)
- INTERNATIONAL COORDINATION
Gather, challenge and develop local needs for major countries
Coordinate international media strategy
- ART BUYING
Build up a trustful long term relationship with illustrators and photographers agents
Enrich the contact book (photography & illustration)
- DIGITAL & CRM COORDINATION
Aiming to have strong 360° launches, brief, challenge and follow up the digital marketing campaigns together with the Digital teams and the CRM teams.